Delivering Lasting Impressions Starts With You
Introducing our SMILE Service Standards and PRIDE Uniform Standards
As we continue to grow, what sets TransWest apart is not just what we do, it is how we do it.
Our reputation has always been built on exceptional service and professionalism. Now, we are taking the next step to define, strengthen, and consistently deliver on that promise across every team, every location, and every interaction.
To support this, we are introducing two core standards:
SMILE is how we serve
PRIDE is how we present ourselves
These standards are simple, clear, and designed to help every team member create experiences that leave a lasting impression.
SMILE Service Standards
Service that guests feel
SMILE defines the way we interact with our guests, clients, and each other. It is about creating a welcoming, professional, and positive experience every ride, every time.
Watch the SMILE Service Standards training video to learn what great service looks like in action.
PRIDE Uniform Standards
Professionalism that builds trust
PRIDE reflects how we show up, clean, consistent, and ready to represent TransWest.
Watch the PRIDE Uniform Standards training video below to understand what is expected and how to represent the brand with confidence.
Confirm you’ve watched both videos to earn $10
All team members are expected to complete both videos. We’ll reward you for your time with $10. Once you have finished, submit your information to confirm completion and receive your reward.
This is just the beginning.
We will continue to build on these standards with ongoing training and support throughout the year.
Thank you for everything you do to move people safely, deliver smiles, and create experiences that leave a lasting impression.
Enjoy the Ride.